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Website Case Study Examples

A Night In Jail

The Need

After co-authoring the novella, A Night In Jailwith her brother, Kirk, Heidi Swan needed an effective way to promote it. The book is inspired by Kirk's true life as a homeless drug addict with schizophrenia who went to jail eighteen times.

Heidi considered simply selling her book on Amazon but she soon realized the "Author Page" Amazon provides could not fulfill her needs. The purpose of this first-of-its-kind cautionary tale is to educate teens about the lesser-known risk marijuana poses to mental illness. To accomplish this, the authors are using the evidence-based method of storytelling. To support the scientifically-proven message of the story, Heidi needed one place where she could meaningfully connect her brother's journey to recent studies and articles. Additionally, Heidi also wanted to highlight their artistic and innovative approach to prevention education.

The Solution

Heidi decided that a website would be the ideal platform for promoting her book while conveying a broader message about the dangers of drug addiction and mental illness among teens. Because her projects were still developing and would likely extend beyond the book, Heidi contracted with Power Ten Web Design to create a custom website that could adapt to her needs over time. Working together, we clarified and organized her message which helped to sell her book and promote her message about the link between marijuana and mental illness.

The Results

Over time, the book was adapted into a play for the stage and produced as a short film. Heidi co-sponsored events that included the play or the film and were then followed by a panel of experts to discuss the science. She also partnered with a long-time schizophrenia researcher to write an educational toolkit to go along with the story when an expert was not available to answer questions. Power Ten Web Design adapted the website to Heidi's needs as they evolved. In addition to promoting the book, which could be purchased on Amazon, we added an e-commerce capability so that Heidi could sell other products directly from the website.

Redmond Dental Center

The Need

Dr. Patrick McCoy, DDS, has provided dental services in Redmond, Washington since 1981. He built his practice, Redmond Dental Center, from the ground up and has always attracted new patients through referrals and his reputation. Although Patrick had managed his business without using a website, the time had finally come to turn that corner. In addition to promoting services provided by his practice, Patrick also wanted the website to convey his dental practice philosophies, introduce his staff members, help people find his office, and expedite the new patient onboarding process.

The Solution

Patrick considered several options, including companies that specialized in providing medical and dental websites. However, the websites produced by these companies looked too similar to each other because they used common templates. Patrick preferred a website that uniquely represented his brand.

Patrick turned to Power Ten Web Design to design and build a custom website that was laser-focused on addressing his needs. After several meetings to review and refine the requirements, the implementation process began.

Each step of the way, Patrick had the opportunity to review and provide input into the design process as his new website took shape. In the end, Patrick felt that the website was truly a reflection of his brand and could evolve with his practice as needed over time.

The Results

Shortly after going live with the website, new patients began using the new online forms feature to complete the onboarding forms from home. New patients were no longer required to arrive 20 minutes prior to their first visit to complete paper forms at the dental office. In addition, completed online forms could be printed by the office staff to include in the patients' records for seamless continuity with their current processes.